Digital Marketing Manager In California - Anaheim CA

We are looking to add a key member to our digital marketing team. The Digital Marketing Manager is responsible for campaign implementation and management across all paid media channels, primarily paid search (Google + Bing), paid social (Facebook), and programmatic (DSP) advertising. Reporting to the Director, Digital Marketing this team member builds, manages, optimizes, analyzes and reports on paid media campaigns for Brandify customers

• Manage paid search (Google AdWords, Bing Ads and Yahoo Gemini), Paid social (Facebook, Instagram, Linkedin, etc.), and Programmatic Display and Video.
• Optimize landing page performance, search campaign performance, and creative ads through A/B testing, geo-targeting and keyword bidding to drive maximum traffic volume, conversions, and gross profit.
• Create and analyze client reporting in Excel and AdWords, including sales projections, ad copy performance, and competitive benchmarking analysis.
• Communicate with the Sales team to look for opportunities to reduce costs and improve margins, and provide performance metrics on CPC, ROI, CTR, position, and financials.
• Track and analyze data in Google Analytics to monitor real-time user activity and understand audience behavior and demographics.
• Identify KPIs for newly launched campaigns to optimize for conversions and provide recommendations for keyword bidding strategies and ad copy testing.
  
  

Requirements

• Minimum 3 years of full-time experience in digital advertising.
• Working knowledge of Google AdWords, Facebook Ads and multiple DSPs.
• Hands-on experience using data/analytics dashboards (e.g., Tableau, Google Data Studio, Domo, etc.)
• Expertise in Google Analytics, Google Tag Manager, and Tracking Implementations.
• Ability to work in a results-oriented environment, both individually and as part of a team.
• Self-motivated with eagerness to learn and take on more responsibility.
• Bachelors Degree (math, economics, marketing, or advertising preferred).

Compensation In addition to competitive compensation Brandify offers full benefits!

Dental, Vision and Health Insurance Benefits

Paid Company Life Insurance

401k

Generous Parental Leave

Education Reimbursement

Remote Work Program

3 Weeks Vacation

Paid Volunteer Day

Casual Dress

Company Outings

Happy hours

Parking

Job Training and Conferences

AND SO MUCH MORE!

We are committed to the excellence of our team and will continue to foster growth by treating our employees oh so well!

EEO Statement

It is the policy of Brandify to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Brandify will provide reasonable accommodations for qualified individuals with disabilities. Brandifys programs are designed to comply with all applicable federal, state and local laws, directives and regulations and cover all human resource actions including employment, compensation, benefits, training, education, promotions and social/recreational programs. Brandify's CEO and senior leadership team have the responsibility to monitor progress, reinforce policies and hold the organization accountable to meet its objectives.